Make Video An Important Part of Your Camp Online Marketing Strategy

Summer Camps That Market on YouTube Will Be Seen By More Parents


I was reading a blog post yesterday about the effectiveness of online video for advertising and marketing (a huge piece of advice that we give in our camp consulting business).

It is becoming more and more clear to me that, if you don't make use of video and YouTube, you are going to be left behind.

Check out these astounding stats on video viewership

  • 90% of Canadian internet viewers watch video online monthly
  • the average number of videos watched per month?  297. That's right... TWO HUNDRED AND NINETY SEVEN

(stats source)

Looking for some more hints to develop your YouTube Strategy?

There are a ton of resources available to you.    Here are just a couple:

  1. Check out our 10 Things Every Camp Should Do on YouTube
  2. Jim Louderback runs Revision3. the 6th largest network on YouTube.  He has a great article this week for the celebrities who have just been invited to create channels on the site.  You'll find a lot of great advice in there.  Hello, YouTube 'Channel' Partners. Here's Some Friendly Advice