Ask Me Anything! - CampHacker #48

Lessons for Leaders in the Summer Camp Industry

Welcome to the first ever Camphacker Ask Me Anything About Summer Camp show. We gathered many of our past co-hosts to tackle as list of questions that had come in to us via Twitter and the Summer Camp Professionals Group on Facebook. The questions were wide-ranging from hiring to firing, program to staffing and beyond.

Do you have any questions for the CampHackers? Leave them in the comments below.

Marketing to Moms - CampHacker #47

Marketing summer camp to the decision makers: Moms

Audio Podcast logo.jpeg

As summer camp leaders we need to market to moms in order to reach the person in the house who has the greatest influence on purchasing decisions.

In this CampHacker Podcast we talk about ways that camps can be as effective as possible at reaching out to mothers of camp-aged children.    We addressed online tools such as Facebook, Twitter and Pinterest and discussed some basic camp marketing strategies that have worked well for other camps.

Thank you to Jessica Smith from for joining us and adding so much to the discussion today.

Jessica was kind enough to send us along some Google Alert recipes for you to try:

  • "sleepaway camp" -camping  (to get Google alerts around news, blogs, and conversations for sleepaway camp but not camping)
  • "homesick at camp" (this will search for the phrase in quotes)
  • "packing for camp"
  • summer + camp (results will include both keywords)
  • sleepaway OR "day camp" (will search for either/or)

What do you know about who does the “buying” with your camp families?
Please leave us a note in the comments below or tweet us @CampHacker with your suggestion.

Tool of the Week – Make yourself a better Camp Director

Your Hosts:

Thanks for the evening, friends.

Rock Out Your Camp Fairs - CampHacker #27

Audio Podcast logo.jpeg

CampHackers Dan, Joe and Travis discuss their top tips for hosting and attending camp fairs.



How do you stick out in a sea of other camps at camp fairs?

Tool of the Week: