CampHacker Summer Camp Podcast #47 available now.
Marketing Your Summer Camp to the Decision Makers: Moms - Listen Online
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Summer camps have a tendency to aim their marketing material at people like themselves - those who already love summer camp. With some planning on our part we can better reach out to families who don't know the value of what we do.
In this presentation, Travis Allison, talked about a couple of super-easy marketing concepts and offered 10 Tips to market your summer camp to families who are new to the idea of summer camp.
I finally got to visit Frost Valley Y! Last week I attended the Northeast YMCA Camps Conference. I was invited to come as a speaker on two of my favourite topics: Getting Things Done (GTD) as a Camp Director _and_ Building Your Word of Mouth Marketing system.
I have attached here the slides for my Word of Mouth session. You can GTD at Camp by clicking the link.
View more presentations from Travis Jon Allison
Word of Mouth ideas you can actually use at your camp.
There was a lot of theory in this session so I interjected lots of what I am calling WOMBombs (short ideas that you could implement at your camp) into the session. These ideas cover many mediums so that you can attract people interested in different ways of communication.
You already have families who refer you to their friends. Treat them right and they are sure to do it more often!
Here are some ways to thank them for talking to the right people about your camp.
I owe a huge debt to John Jantsch, who's book The Referral Engine was the main source for the theory part of my presentation. Read his book - you'll be stunned at all of the great ideas in there.
If you are interested in Travis giving this presentation to your summer camp or private school organization, please fill out the Request a Speaker form.
You can picture this, right? You are standing at a camp fair or after a presentation at a community centre, you have a mittful of brochures and a mother comes up to you and says: Please tell me about your camp.
What do you say to a parent that can make them want to let you look after their child? How do you convince them? Pitch A or Pitch B?
Pitch A
We are a leading summer camp provider in our area. We have 200 beautiful acres nestled in Muskoka. Our camper/staff ratio is 2:1 and our activities include A&C, swimming and archery. Would you like to send your kids to our camp?
Pitch B
We do we believe in order to be come great leaders children need to practice those skills. Schools just don't have the resources to give kids the experience required to be come great at this skill that they will use for the rest of their lives.
At our camp we empower our campers and staff to practice being a leader by giving them a tool make great decisions. In everything we do at Camp Camphacker must pass the 4 S's Test. They must answer YES to all four questions in order to do any activity at our camp: Is it Safe? Does it promote other's Self Esteem? Is it good Stewardship of the environment? and Does if make you a Servant of others?
Would you like to send your child to a camp like that?
I was reading a blog post yesterday about the effectiveness of online video for advertising and marketing (a huge piece of advice that we give in our camp consulting business).
It is becoming more and more clear to me that, if you don't make use of video and YouTube, you are going to be left behind.
There are a ton of resources available to you. Here are just a couple:
Summer is here and the campers are on their way! You're busy making last-minute preparations, training staff members, and getting ready for a summer filled with memories. You can put your marketing plans aside until the fall, right?
Think again. Marketing your camp is a year-round effort and summer is the best time to kick off your campaign for next season. Keeping positive memories alive in campers' minds throughout the year is essential to generating repeat business. It can also help you attract new campers in the future.
So stay focused on your marketing efforts during camp this summer. Here are some tips for using the summer season to prepare for next year.
Guest author Phillip Gilbreth is the Camps Sales Manager for MySummerCamps.com and KidsCamps.com, the leading online camp directories for connecting parents with kids and teen summer camps in the United States, Canada and worldwide. Contact Phillip at pgilbreth@internetbrands.com
Advertising on camp directories like MySummerCamps.com and KidsCamps.com is one of the best ways to market your camp all year-round. Thousands of parents visit our camp directories throughout the year to research and plan for next summer. If you're not listed on our sites, you're missing out on tons of potential campers!
CampHacker exists to be the BEST possible resource to the camp community so that they can help make summer camp a priority for EVERY family.
Travis & Beth Allison are Summer Camp Community Consultants. Click the links to Request a Quote for Leadership Training Consulting or the CampHacks Marketing system.
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