5 NEW Tips for Social Media Marketing Your Summer Camp - Part 3

How do I use social media to market my camp?

On January 29th, 2010, Travis presented his 5 NEW Tips for Social Media Marketing Your Summer Camp to a packed room at the Ontario Camps Association conference.   The presentation is full of practical tips for camps who are looking for immediate actions that they can take to improve their online marketing campaigns.

5 Tips

The five tips include (click here to watch the AWESOME! introduction):

  1. Tell visual stories
  2. Love your alumni
  3. Be a better blogger
  4. Remember your "call to action"
  5. Make the most of your Facebook Fan Page

**Please note: some of these posts are password protected but will become open to anyone to read in the next week or so.  If you would like early access to CampHacker.org content then sign up for our newsletter (it's free).

Summer Camps need to understand and use effective social media marketing techniques. This is part three of a six part series. art 1 - Introduction http://www.youtube.com/watch?v=M87-fJItLXw Part 2 - Tell Visual Stories http://www.youtube.com/watch?v=XK6hDrLB6LM Part 3 - Love Your Alumni http://www.youtube.com/watch?v=ZB16eOn8ht4 Part 4 - Be A Better Blogger http://www.youtube.com/watch?v=gShUqd2Je54 Part 5 - Remember Your CTA http://www.youtube.com/watch?v=CLYRhuVZXP0 Part 6 - Make the Most of Facebook Travis Allison from Walking Maverick Consulting - 2011 Ontario Camps Association conference.

Tip 2 - Love Your Alumni (part 3 of the series)

Coming next week: Tip 3 - Be A Better Blogger(part 4)

If you are interested in ways that your camp can improve your social media marketing strategy please fill in the form (click here) for a free 15 minute consultation.  You can also call (519.532.7366) or email Travis (travis@walkingmaverick.com).

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5 NEW Tips for Social Media Marketing Your Summer Camp - Part 4

How do I use social media to market my camp?

On January 29th, 2010, Travis presented his 5 NEW Tips for Social Media Marketing Your Summer Camp to a packed room at the Ontario Camps Association conference.   The presentation is full of practical tips for camps who are looking for immediate actions that they can take to improve their online marketing campaigns.

5 Tips

The five tips include (click here to watch the AWESOME! introduction):

  1. Tell visual stories
  2. Love your alumni
  3. Be a better blogger
  4. Remember your "call to action"
  5. Make the most of your Facebook Fan Page

**Please note: some of these posts are password protected but will become open to anyone to read in the next week or so.  If you would like early access to CampHacker.org content then sign up for our newsletter (it's free).

Summer Camps need to understand and use effective social media marketing techniques. This is part four of a six part series. Part 1 - Introduction http://www.youtube.com/watch?v=M87-fJItLXw Part 2 - Tell Visual Stories http://www.youtube.com/watch?v=XK6hDrLB6LM Part 3 - Love Your Alumni http://www.youtube.com/watch?v=ZB16eOn8ht4 Part 4 - Be A Better Blogger http://www.youtube.com/watch?v=gShUqd2Je54 Part 5 - Remember Your CTA http://www.youtube.com/watch?v=CLYRhuVZXP0 Part 6 - Make the Most of Facebook Travis Allison from Walking Maverick Consulting - 2011 Ontario Camps Association conference.

Tip 3 - Be A Better Blogger (part 4 of this series)

Coming next week: Tip 3 - Remember Your Call To Action (part 5)

If you are interested in ways that your camp can improve your social media marketing strategy please fill in the form (click here) for a free 15 minute consultation.  You can also call (519.532.7366) or email Travis (travis@walkingmaverick.com).

​

5 NEW Tips for Social Media Marketing Your Summer Camp - Part 5

How do I use social media to market my camp?

On January 29th, 2010, Travis presented his 5 NEW Tips for Social Media Marketing Your Summer Camp to a packed room at the Ontario Camps Association conference.   The presentation is full of practical tips for camps who are looking for immediate actions that they can take to improve their online marketing campaigns.

5 Tips

The five tips include (click here to watch the AWESOME! introduction):

  1. Tell visual stories
  2. Love your alumni
  3. Be a better blogger
  4. Remember your "call to action"
  5. Make the most of your Facebook Fan Page

**Please note: some of these posts are password protected but will become open to anyone to read in the next week or so.  If you would like early access to CampHacker.org content then sign up for our newsletter (it's free).

Summer Camps need to understand and use effective social media marketing techniques. This is part 5 of a 6 part series. Part 1 - Introduction http://www.youtube.com/watch?v=M87-fJItLXw Part 2 - Tell Visual Stories http://www.youtube.com/watch?v=XK6hDrLB6LM Part 3 - Love Your Alumni http://www.youtube.com/watch?v=ZB16eOn8ht4 Part 4 - Be A Better Blogger http://www.youtube.com/watch?v=gShUqd2Je54 Part 5 - Remember Your CTA http://www.youtube.com/watch?v=CLYRhuVZXP0 Part 6 - Make the Most of Facebook Travis Allison from Walking Maverick Consulting - 2011 Ontario Camps Association conference.

Tip 4 - Remember Your Call To Action (part 5 of this series)

Coming next week: Tip 3 - Make The Most Of Your Facebook Fan Page (part 6)

If you are interested in ways that your camp can improve your social media marketing strategy please fill in the form (click here) for a free 15 minute consultation.  You can also call (519.532.7366) or email Travis (travis@walkingmaverick.com).

​

Best camp staff ever - Part 2

Now that you have hired all your summer camp staff...

Build Camp Community Before Summer

20-08-10_Kintail3-573-200x300.jpg

Part 2

photo by Travis Allison (@ Camp Kintail)

On Monday I started this conversation about ways that we can develop a sense of community in our staff before they even get to camp and play their first game of Group Juggle.

The Personal Touch:

  • It may take a lot of time but the dividends will be well worth it:  write a short note to each and every staff member and mail it to them prior to your first training event
  • Be creative with your use of card or paper
  • If your staff numbers in the hundreds, have the short letter or card printed up with what you want to say and then add (in your own writing) one quick comment and sign your name to each card
  • In this day of online communication, people truly appreciate a card by snail mail, especially one that tells them how excited you are to have them on the team

Matchmakers:

  • Pair a new staff member up with a returning staff member from the same city or university
  • Ask the returning staff member to contact the new person by telephone or email
  • Have the returning staff member meet with the new person for coffee to answer any questions and give them at least one person they will know when they arrive at camp

Before "Training" Even Begins:

  • Hold a weekend in the city at the end of April (it does not have to be mandatory but encourage everyone to attend)
  • A church/community centre/school is a good location at which to hold it (no doubt you have connections to find an appropriate locations)
  • Run well thought out and creative ‘get-to-know-you’ activities for the afternoon on Saturday
  • Have a potluck dinner or have the camp pay for the meal
  • Hold time in the early evening for a meeting to go over what staff need to know for employment
  • Have an evening programme and campfire
  • Sleep at the location (have staff bring sleeping bags, etc.)
  • On Sunday, do a community project together (ex. lead a worship service, work at a soup kitchen, clean up garbage in the area , hold a car wash as a camp fundraiser, etc.) - this is to be a positive experience they will have done together as a group
  • Have lunch together (perhaps you might like to go to a restaurant)
  • Meet with senior staff members later on Sunday afternoon (use this chance to have them help you plan your Staff Orientation Weekend at camp in early May, hand out materials or reports they need for their summer positions, etc.)
  • Run the weekend event exactly like you would run camp (meals, campfires, evening programmes,  etc.) to allow the staff to learn by your example as well as through the activities that you choose and how you treat one another

How do you build your camp staff community before the summer?

How do I make this the best camp staff ever?

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In this CampHacker newsletter: Building Camp Community Before Summer, 10 Things Every Camp Should Do on YouTube and How To Do Great Marketing Slideshow Presentations

CampHacker Newsletter - 26/2/11

Hello <<First Name>>,

Good Day and Welcome to Our Newsletter:  
New this edition:

  • your subscriber awesome status - newsletter subscribers get early access to CampHacker posts - this edition's password is news-26-2
  • your camp blogs - some great things we saw from camps' own websites

Beth & Travis Allison
Walking Maverick Consulting
CampHacker.org

Share this CampHacker Newsletter with your camp friends:        

Best Staff Ever!

Now that you've hired all of your summer camp staff:

 build camp community before summer. 
  • Your Staff Package: Be Clear AND Specific
  • Life Online
  • The Personal Touch
  • Matchmakers
  • Before "Training" Even Begins

(Read 

Part 1

, Read 

Part 2

)

Social Media Marketing Your Summer Camp

5 NEW Tips:

I (Travis) presented last month at the Ontario Camps Association conference in Toronto.    It was great to speak to a packed room about my favourite topic... my love for Beth.... oh, and using social media tools to make camp marketing effective.    I recorded the presentation and put the audio together with my slides in a series of 6 videos.  The first 3 videos are available on our website now and the next 3 will become public in the next two weeks.

Watch at CampHacker.org

  1. Introduction

  2. Tell visual stories
  3. Love your alumni
  4. Be a better blogger (your access password - news-26-2)
  5. Remember your "call to action" (your access password - news-26-2)
  6. Make the most of your Facebook Fan Page (your access password - news-26-2)

Share this CampHacker Newsletter with your camp friends:        

Your Camp Blogs

News from camps from around the world

Submit your news.

CampHacker Colossus

The best of our blog: 

CampHacker Podcasts

Camp Director Discussions Twice a Month:F

ree audio show for summer camp leaders. Last Week's Show: 

Welcome To Our Staff
Listen Online

.  

Add to iTunes

.

Awesome Camps!

Summer Camp Consulting Services:

Walking Maverick

 can help you create great camp communities (staff development, marketing strategy or build up your campers), 

please contact us

. 

Camp Web

Other great blogs supporting camps:
- How Would You Like This To End? - Create Learning
- Invest in non-summer equipement (video) - CampLeadership.org
- Grammar Mistake Song - TheCampDirector.com
 


Share this CampHacker Newsletter with your camp friends: 

 
follow on Twitter | friend on Facebook | forward to a friend 
Copyright © 2011 Walking Maverick Consulting, All rights reserved.


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Creating a Facebook Group for your camp staff

Summer camps can make great use of the newly redesigned Groups feature on Facebook to communicate with their summer staff (or a specific bunch of campers, or alumni).   It is an easy tool to set up and people will make use of it because it's hosted on Facebook... where they already are!

Communication is doubly effective because Group members receive notification on their wall (News Feed) as well as by email.

If you are interested in setting up a group for your camp check out these two how-to videos that I recorded for The Camp Director, Jenn Selke.

Getting Started With Facebook Groups

Finishing Setting Up Your Facebook Groups

***Take Note: if you have an old-style Group for your camp (ie. it was set up more than 6 months ago) then you should consider moving the members over to your Facebook Page. Facebook is talking about deleting the old-style Groups in the near future.

​