Social Media Therapy for Tri-State Attendees

Come Join Us in the Lounge

Not THAT kind of therapy! Social Media Therapy.

Our live, free hangout was really fun! Thanks to those who were able to join us.

At The Tri-State Conference

If you are interested in dropping by the Social Media Lounge at the conference you can check here to see what Therapists are available when.

Check out our Calendars

Lauchlin Burnett (Camp Rightsleeve):

Ashley Resnick Kleimen (Camp Rightsleeve):

Travis Allison (CampHacker):

Nancy Shenker (The ON Switch)

Scott Rosenbluth (CampCraze)

We will also be available for drop-ins.   Watch for the signs outside of the lounge.

Tri-State Camp Conference - Words & Pictures

Seth Godin talks canoe paddle design with CampHacker Travis Allison



This past week, CampHacker had the good fortune to attend the Tri-State Camping Conference in Atlantic City, New Jersey. It is the largest gathering of camp professionals in the world and offered countless opportunities for directors, owners, board members, nurses and camp staff to connect with colleagues from all over the world.

There were over 150 educational sessions, more than 250 exhibitors, over 600 camps and 3000 individuals. Tri-State offered sessions on business, campers, community, operations, programme and activities, staff leadership, and streams for newcomers and veterans. We discussed everything from budgets, marketing and promotions to technology, fundraising and the economy. We struggled with topics like working with youth, bullying, gossip, behavioural challenges and special needs. We gathered to hear about parents, boards and donors, volunteers, agencies and alumni. We learned about insurance, facility maintenance, emergency planning and health management. We shared ideas on leadership theory and practice, vision and ethics, community building and establishing - or changing - camp culture.

And if that wasn’t enough, there was always the Social Media Lounge (brought to us by theONswitchCamp Rightsleeve and MyColorWar). New to the conference this year, we could stop by to chat with a seasoned ‘therapist’ to get free help and consultation on social media marketing.

And when all the formal learning was done, we did what camp people do best - we played. At the Exhibit Hall, we stopped by the Interactive Zone and experienced the latest and greatest in today’s camp products. We played some three-on-three basketball, enjoyed some paddle games on the multi-court, and dodged the ball with our fellow attendees in the Conference Ga-Ga Pit! Attendees could choose from 3 great dinners on the town and three fun free social events planned for the evening hours.

As CampHackers, we not only participated as attendees but also recorded so much of the event in photos and on audio and video. We recorded a podcast directly from the Conference with our guest, Scott Arizala. We were able to interview presenters like Lenore Skenazy of Free-Range Kids and Nancy Shenker of theONswitch. We were even privileged enough to spend some time with Seth Godin, bestselling author, blogger, entrepreneur, and a former camper at Camp Arowhon, and Jean Kilbourne, internationally recognized author, speaker and filmmaker. Those were amazing moments.

And just like camp, we ended each day exhausted but invigorated. We are so grateful for the insights and ideas of the presenters, the deals and products of the exhibitors, and the camaraderie of our fellow camp professionals.

We’d like to thank the exceptional group of individuals who made this dynamic experience possible. See you next March!

Home from Tri-State

We're a half hour from home! I'm sorry that it didn't work out to post regularly from the Tri-State Camp Conference.

I promise you the videos and photos we have will be worth a few days of dead air.

We are super-excited to post our video interviews with camp experts, plus marketing genius Seth Godin and expert in women's images in advertising, Jean Kilbourne.

It was such an honour to get to meet so

many if you in person!

Tri-State Camp Conference Program Chair - Interview

Dan and I had the great pleasure to speak with Gregg Licht, the program chair person of the Tri-State Camp Conference Committee.

Listen here:


Interview with Gregg Licht: Tri-State Camp Conference

It sounds like they are trying cool new things at this year's conference such as:

  • Extra value sessions - a series of multi-slot conference sessions that will allow speakers to get in to detail on fascinating subjects
  • Grab & Go Thursdays - if you want to be part of a discussion about a topic that really interests you then grab your paper-bag lunch and find the hosted conversation over the lunch break
  • topics that work for new camp directors and... (not old) _experienced_ camp directors.

Beth and I are looking forward to our trip to Tri-State this year.  It will be great see fellow CampHacker host Dan Weir in the flesh!

The camp community has been so great to the CampHacker crew (Beth & I and our writers and podcast hosts) we hope you introduce yourself at the conference.

CampHacker Podcast at the TriState Camping Conference

speak directly to your summer camp clients is planning to go to TriState 2011 and we’d like to invite you to be a sponsor of this awesome summer camp recording roadtrip.

The Plan:

  • Travel to the TriState Camping conference in Atlantic City, NJ, March 15-18, 2011
  • Produce 3-5 shot audio or video shows per day featuring the camping professionals and vendors at the conference (the largest camping conference in the world).  Picture something like the TWIT coverage of CES (if that’s some crazy-moon-man language... click the link to see).
  • Interview as many of the keynote speakers as we can
  • Release the shows on, YouTube and Vimeo over the three weeks following the show.

We Are Looking For:

  • A company who sells products to summer camps and cares about building up the camp community
  • A visionary decision maker to say “Heck, yes! Our Awesome Company can be a part of the CampHacker program and partner to make great video and audio podcasts.  It’s a GREAT way to use social media to reach potential clients!”
  • You.

What’s the Catch?

Nothing weird, we promise.  There are two levels of sponsorship available:

  • Title Sponsor ($3000 Canadian) - Exclusive! You own us. For the duration of TriState, the show will be called “The Your Company CampHacker Show”.
  • Advertising Sponsor ($900 CA) - only 4 spots available.  Your Company will get a “commercial” in each audio and video piece produced at TriState - read by our host, Travis Allison.  Plus... (yes, there’s more!) an in-depth interview/commercial that will play on speaking about your very own amazing products.

Who Are These Awesome People Making This Weird Request?  We’ve Never Heard of Anything Like It In The Camping Industry and the CampHacker Podcast are the brain-childs of Walking Maverick Consulting.

CampHacker is the only regularly produced podcast and video show for the camp industry in North America (maybe even the world!).

Walking Maverick Consulting is run by Beth and Travis Allison, Summer Camp Experts with 15 years of running camps in Ontario, Canada.

Stop With the Silly - Give Me The Numbers

Although we have been around and blogging on for a few years, in the past eight months we have concentrated on building our audience of summer camp professionals from around the world (and you know how hard they can be to get a hold of).

In the past 8 months we have had:

  • 1200 views on each blog posting
  • The average time on 2:17 minutes
  • 695% growth in unique visits/month
  • 334% growth in Pageviews
  • 110% determination to make this a great TriState conference for you, our sponsors.

Thank you very much for considering this.  Travis will be in touch with you to find out your answer.  With the number of businesses considering this opportunity, you don’t want to take too long to think it over!