Make Video An Important Part of Your Camp Online Marketing Strategy

Summer Camps That Market on YouTube Will Be Seen By More Parents


I was reading a blog post yesterday about the effectiveness of online video for advertising and marketing (a huge piece of advice that we give in our camp consulting business).

It is becoming more and more clear to me that, if you don't make use of video and YouTube, you are going to be left behind.

Check out these astounding stats on video viewership

  • 90% of Canadian internet viewers watch video online monthly
  • the average number of videos watched per month?  297. That's right... TWO HUNDRED AND NINETY SEVEN

(stats source)

Looking for some more hints to develop your YouTube Strategy?

There are a ton of resources available to you.    Here are just a couple:

  1. Check out our 10 Things Every Camp Should Do on YouTube
  2. Jim Louderback runs Revision3. the 6th largest network on YouTube.  He has a great article this week for the celebrities who have just been invited to create channels on the site.  You'll find a lot of great advice in there.  Hello, YouTube 'Channel' Partners. Here's Some Friendly Advice

10 Things Every Camp Should Do on Facebook

There are a few simple things that summer camps can do to make the most of marketing themselves on their Facebook Fan Page. 10 Things Every Camp Should Do on Facebook

  1. Make sure that your landing page includes a Welcome video - preferably from the campers
  2. Include a picture in every post. That will make you stick out on people's newsfeed (their wall)
  3. Allow Fans to sign up for your newsletter directly on your Page
  4. Post and tag alumni photos weekly. You will be surprised at the amount of traffic and new fans this will generate
  5. Use Facebook ads to draw attention to your camp
  6. Schedule your updates (using a program like Hootsuite) so that they come out around 2:30 in the afternoon. That is when the most people are using Facebook
  7. Claim your Place
  8. Ask a question twice a week. A good question about people's camp experience will draw them back to your page (which Facebook likes and therefore helps you show up in searches better)
  9. Add the Reviews Application and ask camp families to review you
  10. Have a tab that allows people to request more information about camp. This will allow you to gather the information of people interested in sending their kids to your camp.

Stay tuned to CampHacker for more information in the coming months about using Facebook for effective summer camp marketing.