Congratulations Camp Wightman!
This spring we announced a contest for the best #TwitPitch. We were looking for camps who could give parents enough information in 120 characters that they would take the next step: reach out for more info, click to see the website, request a brochure, etc.
The winning pitch was: We're not all bugs and dirt. Camp Wightman: where faith, friends, and fun collide. Building disciples since 1956.
Judging the Contest
I found a panel of experts (parents with kids that are the right age for summer camp) and asked them to rank the anonymized submissions. These rankings were tabulated and Camp Wightman (in Connecticut) came out on top.
The judges came from lots of interesting professions (PR professional, insurance broker, banker, camp director who didn't submit for the contest) and life experiences.
I must say #1 and #2 were very close!
So close that we're going to offer a $750 CampHacker Playbook to the second place pitch: Your kid needs to be a kid. With role models, outdoors, growth, friends, and memories. Camp can help. This entry came from Camp Kitaki in Nebraska.
The next 3 pitches in ranking's were
- S'mores, canoeing, swimming, and archery anyone? Come on down to Camp Kateri, where memories are made one week at a time!
- Want the best for your child? So do we. Ask how Camp Takodah can set your child on a course for happiness and success.
- Every boy is entitled to an experience that is magic. Camp Nebagamon.
It's interesting to me (a lesson that we'll be applying to CampHacker clients this winter!) that all of the top picks were about "kids being kids". The middle picks seem to be ones that had a play on words and the ones that were ranked lowest seem to talk about a future state of the campers - what they will grow up to become.
This ranking is hardly statistically significant but it's fun to look for patterns.
We had a lot of great entries - thank you to all the camps that submitted! We look forward to seeing what you can come up with for #twitpitch2015