What #SummerCamp Videos Should Look Like

Lessons in the Best Summer Camp Marketing Videos

Canada's Mountain Equipment Co-op (MEC) is an outdoor clothing and equipment store - you can think of it as our version of REI - they have a brilliant YouTube channel.  (BTW, I believe one of my camp friends was involved in creating their social media strategy)

This series is a perfect example of what camp videos should be:

  • short
  • quick cuts
  • amazing cinematography (short depth of field, cameras that move through the shot, creative angles, etc.)
  • good music

All of these things are possible on a tight camp budget these days - you could shoot something like this (with some small trade-offs) on an iPhone.

Looking for other camp video ideas?  Check out my 10 Things Every Camp Should Do On YouTube presentation.

Have you got some great camp video to show us?  Leave us a link in the comments.