I interviewed Michael Staires, Director at Taconic Retreat & Conference Centre and reformed marketer ;-), after his presentation at the Tri-State Camp Conference. Michael's session was called Marketing to Moms.
Michael had some great ideas about how camp directors can focus their efforts on the women who make most of the purchasing decisions in a family. Thinking about communicating to mom's means focussing your website in such a way that they will know and trust your camp.
This video is a great how-to for planning this year's summer camp marketing.
[Apologies to Michael for taking so long to post this - it's been a long few months of technical difficulties in the CampHacker office. Also, we'll work on a better location for this year's conferences so that the sounds a lot better.]
Seth Godin's summer camp interview from Tri-State 2011
We need our summer camp staff to be willing and able to be indispensible in their jobs - creative, energetic and steadfast. At the Tri-State Camp Conference Travis had a chance to talk with best selling author Seth Godin about how we can inspire the Linchpin mentality.
Many people have asked us about joining the conversation as a CampHacker Summer Camp Podcast co-host. We are always eager to have a new voice or two on the show. Watch our "Being a Co-Host" video and let us know if you are interested. We record every other Tuesday, usually at 2:00 p.m. Eastern Time.
We look forward to hearing from you!
Focus your summer camp marketing
Camps can reach out the the right prospective parents if they are conscientious about their marketing.
When we were at the Tri-State Camp Conference I had the honour of interviewing Nancy Shenker, CEO of theONswitch about her presentation "How to WOW Parents".