Marketing To Mom's - CampHacker Interviews Michael Staires

I interviewed Michael Staires, Director at Taconic Retreat & Conference Centre and reformed marketer ;-),  after his presentation at the Tri-State Camp Conference.  Michael's session was called Marketing to Moms.

Michael had some great ideas about how camp directors can focus their efforts on the women who make most of the purchasing decisions in a family.  Thinking about communicating to mom's means focussing your website in such a way that they will know and trust your camp.

This video is a great how-to for planning this year's summer camp marketing.

Marketing to Mom's - CampHacker Interview with Michael Staires from Travis Jon Allison on Vimeo.

[Apologies to Michael for taking so long to post this - it's been a long few months of technical difficulties in the CampHacker office. Also, we'll work on a better location for this year's conferences so that the sounds a lot better.]

Linchpins at Summer Camp (video) - Seth Godin

Seth Godin's summer camp interview from Tri-State 2011

We need our summer camp staff to be willing and able to be indispensible in their jobs - creative, energetic and steadfast.    At the Tri-State Camp Conference Travis had a chance to talk with best selling author Seth Godin about how we can inspire the Linchpin mentality.