Make it easy to find your camp

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​I wrote a blog post on our small business consulting blog about making it easy to find your business.  I think that every lesson from that article applies to camp but in an unusual way.

Camps often have more than one "place" with a winter office and a summer location.

Here are the suggestions:

  • Optimize your webpage for local
  • Optimize local search profiles
  • Get proactive in ratings and reviews
  • Get listings and mentions
  • Spread the local social love

(this list comes out of a great article called 5 Ways to Get Found Online in Your Town by marketing master, John Jantsch)

With camps that have more than one location (a winter office and a summer site) you should consider carefully what you do in Step 2 - Optimize local search profiles (ie. Google Places).

3 Things to Consider When Adding Your Camp To Local Search

  1. Which address will parents be searching for most - the winter office to drop off a cheque (Cheques? How many parents use cheques anymore?) or the summer location?
  2. Are camp tours an important part of the decision-making process for parents?
  3. If there ever was an emergency (even something as simple as a tonsillitis and a child needed to go home to recuperate) would it help parents' stress-level to search to find directions to where the camp is or where the winter office is?

It's important to keep our clients in mind when we make these decisions.

(**Bonus: Read the Walking Maverick article for the Secret Google Places trick)

Alumni Letters

Every night of staff training we would end off campfire with a fireside chat.  The last thing we did before we said "Thanks for the Evening, Friends" was read an alumni letter.

Starting about this time of the year we would reach out to alumni who had been on staff the previous summer have them "pass the torch" by writing a letter to the present staff.

Here's my letter from 2008.

Camp People.

You are camp people.

I am camp people.

I want you to know deep down that who you are because you are camp people is Important.   There are famous bloggers, cartoonists, national radio hosts, musicians, athletes and even OTHER photographers that are camp people.  Once you learn that they went to camp you will say to yourself "that's why I felt that they were different".  You too will get to take a piece of camp with you when you leave here and use it to make all of your next places special.

Now before I get carried away, I share with you my biggest regret.  To this day, I regret that I followed my father's pushing and went to university without going travelling like I planned.

I can't say this strongly enough:   I don't care what your family wants.   Learn the way you learn best.  Travelling for a year could be the best learning experience you've ever had.

Another thing that others might not tell you.   NO ONE WILL CARE HOW HIGH YOUR MARKS ARE IN UNIVERSITY OR COLLEGE.     Learn the way you learn best.  And have fun for crying out loud.

When you leave camp I want you to do this.  Better yet... blow this one away:

Sometimes you need a mnemonic or a trick to help you remember things so I've written one just for tonight.

Things i recommend for camp people:

A - Advil. also known as Ibuprophen. A guy we took our WFR course will called it vitamin I.   It's kept me going during many a busted bodypart from camp life.

B -  Baths are what you do when you are dirty.  Not everyday whether or not you need one.

C -  the crimson glory... Frank's Red Hot.  Try some. It's good.

D - Dogs.  Get one.  Treat it like it's dog not like it's a baby and you will be rewarded.

E - Energy -  I'm with Abrigo.  Turning off light switches is one of the stewardship things that we can all do easily.   The stuff to watch out for - the bathrooms, the kitchen after snack, resource staff rooms, the photocopier and these lights up above us.

F - Firm Handshake - Don't you give anyone that deadfish handshake.  I've known 2 men in particular who had awesome handshakes and I think it's something that the CAIRN staff is also known for.  People will take you seriously if you have a great handshake even if your nose is pierced, you have a bar in your eyebrow and 5 earrings.  I'm the proof.

G - Grace. As in the Grace we sing before meals.  When singing "Thank you Lord for giving us food" it's important to remember that it ends with TWO CLAPS.  Can we sing it now?

H - Higher Ground - yes there is a tactical advantage to having the higher ground in a water fight... this doesn't mean that you should try and throw yourself up on the lodge roof.... Your unbroken ribs will thank you.

I - Itching.   It never makes you feel better when you're done.

J - Jig of Joy - Stand & Spread.

K - Kitchen.   A camp friend of mine told me early in my camp career that the  people that you should make friends with first at camp is the Kitchen and Maintenance.  My experience tells me that she was a wise woman to say so.

L - Light.  The buttery, unique camp light that I love. The light in this place has made it a wonderful place for me to learn the photography that has become so important to me. Take pictures.  Camp is important and worth the taking the time for pictures.

M - Muskoka, the beautiful place we love.  It is imperative that we care for our land.

N - Nature - in my camp life time we have seen dozens of bears, two pilliated woodpeckers, some bass, a lynx, too many deer to count, 20 or so moose and too many damn snakes.  None the less, I'm thankful of every opportunity.

O - Oh, The Lord Is Good To Me...  and so I thank the Lord" for starting this song together, in key and with a 1/2 beat "Oh" that lets us all sing together.

P - Prayer is some thing that for me what always best done while walking. I recommend getting up 45 minutes early, suiting up and hiking the trails beyond the new ropes course.    It's important stewardship for us to use those trails so that they stay around for people to use.

Q - Quiet.   It's here at camp.  You just have to listen for it.

R -  is for Repeating Song.  Everyone will understand what they are to do when you say your line and then EVERYONE ELSE sings the line back.  I hope that that makes my point plain enough and that you never again have to say "This Is A Repeating Song".

S - Sit.  I tried to find a couple of minutes a day to just sit and listen to camp.  You'll be able to tell alot about how camp is going if you listen.   I love the screened-in porch on the health centre.  You are in the middle of camp so you can hear really well and it's in the shade for most of the day.

T - Tattoos - I heartily recommend them.

U - UV - protect yourself.   No one wants a dried up leathery old camp counsellor for their child.  Trust me.

V - Venus.  One of my favourite things to see in the night sky.

W - Water.   Drink lots, swim some and learn to roll your kayak in it.

X - having to have X-rays in your camp career in no way provides a measurement of your Awesomeness (refer to H = Higher Ground)

Y - let our Your awesome out everyday.  It mattered to you that you had great counsellors.  Be a Great Counsellor to your kids.

Z - is for Zoic and the name I leave behind.

Thank you to Match and Taps for all that you have done for me.

Abrigo - I'm proud of who you have become and I'm grateful that camp has been a part of the making of that man.

(Gerber wasn't at camp that summer or else would have told him how proud I am of him, too)

...and Fae:  I am so grateful that I have got to work so closely with you on this.  We all know that camp is what it is because of the way you have taught us all love each other.   You're my favourite.

So Sexy So Soon - CampHacker Interview with Jean Kilbourne

Stunned, angry, flabbergasted, determined, inspired - just a few of the feelings I had during the key note presentation of renowned author, speaker, and filmmaker, Jean Kilbourne.  A pioneer in the study of the image of women in advertising, she spoke to us on the last day of this year's Tri-State Conference about the graphic messages of sex and sexiness in the media and popular culture.  She walked us through graphic images found in magazines, showed clips from tv shows and youtube, and brought us face to face with the reality facing our campers today.  Her latest book, So Sexy So Soon, like her presentation, gives us concrete strategies and empowers us to educate our children, our staff, and ourselves so that we, too, can turn the world around.

http://vimeo.com/22676348

In addition to hearing her speak, I had the privilege of interviewing her for CampHacker.  Studying her work for many years and knowing of her impressive history, I must admit I was quite intimidated.  I was even nervous sending the email to ask her for an interview.  To my delight, she was very accommodating and happy to take part.  Like us, she understands the great value found in a camp experience and is a huge supporter of what we all do.  Jean credits her own camp background with playing a significant role in her development. It was an honour to meet her.

For further information on what your camp can do to combat "the sexualized childhood", visit www.sosexysosoon.com

We'd love to hear what you are doing now so our kids can just be kids.

Six SEO Tips to Help Parents Find Your Camp

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​Search engine optimization (SEO) is the practice of strategically modifying the content on your summer camp Web site so that search engines can find and present your site to its users. For example, if you operate a basketball camp in New York, using SEO techniques will help parents who do a general search on Google for "basketball summer camps in New York" to find your specific camp among the top search results.

Simple SEO Changes

You can make simple changes to your site to make it more visible to parents who are using search engines to find camps. Here are six easy steps for getting started with SEO:

  1. Determine what keywords or key phrases parents will use to find camps like yours. Think of all the ways someone would describe your camp without referencing the name directly. Your list of keywords will likely include the type of camp you operate (horseback riding, robotics, ice hockey etc.), your audience (boys, teenagers, dancers, etc.), and regional descriptors (Nashville, Twin Cities, Cohocton Valley, etc.).
  2. Include at least 3-5 of your top keywords or key phrases on each page of your camp Web site. Focus on headlines and the first few sentences of any descriptions. Don't rely on images or graphics alone to tell parents they're looking at a sailing camp in Maryland. Make sure the key phrases "sailing camp" and "Maryland" can be found among the text at the top of your home page.
  3. Use your keywords and camp name in the anchor text of your site links. Search engines like finding relevant links on your site that they can share with their users. For example, a link that says "Click here to register for the 2011 Crawford Teen Ballet Camp" is better than a link that only says "Click here to register."
  4. Make sure your page titles are descriptive and include your camp name. Page titles are the words that display at the very top of the Web browser window. Rather than giving a simple description like "Directions," adding your camp name and expanding the title to "Driving Directions to Stanford Kids Day Camp" will help search engines find you.
  5. Submit your URL to Google, Yahoo! and Bing. Registering your camp Web site with each search engine tells them your site exists and should be included in search results. You should also register with the local sections of Google, Yahoo! and Bing so your camp shows up on local maps and directories.
  6. Don't overdo it! Search engines are getting smarter and smarter, so they'll recognize tricks like overloading your site with keywords or using keywords that aren't relevant to your content. Stick with the basics, evaluate your keyword usage from time to time, and focus on contextualizing & describing your content for viewers.

Guest author Phillip Gilbreth is the Camps Sales Manager for MySummerCamps.com and KidsCamps.com, the leading online camp directories for connecting parents with kids and teen summer camps in the United States, Canada and worldwide.  Contact Phillip at pgilbreth@internetbrands.com

(MySummerCamps and KidsCamps appear among the top search results because of our robust SEO techniques. Yet another reason why listing your camp in our comprehensive camp directories should always be part of your marketing strategy!)