CampLeadership.org: Marketing Non-Season Camp Programs

CampLeadership.org (an excellent summer camp resource) has just posted a great new video about off-season revenue programs.   Featuring Susan Coker, a summer camp marketing consultant (can anyone help me find a link to Susan? Would love to post a link to her site), this video walks us through the process of beginning to market an off-season program.

Susan Coker's 12 Steps to Marketing for Non-Summer Groups

For more videos of songs, games and expert camp advice, visit http://CampLeadership.org.

  1. What is your goal for growing your off-season business?
  2. Assess the strengths & opportunities of your group
  3. Plus your pluses
  4. What is your target market?
  5. ...

To see the rest of the steps (and the next 3 videos from this talk) click through to CampLeadership.org.

I'm so pleased that these videos are up on CampLeadership because they tie so nicely in with our last discussion on the CampHacker Podcast -

New Sources of Revenue for Summer Camps

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"Vision Tour" begins Tomorrow - Camp Helps With New Skills - still...

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Doesn't everything begin tomorrow?

I'm sitting watching the Green Bay Packers playing perfect playoff football and thinking about my first Vision Talk tomorrow morning.

Tomorrow I start the "Vision Tour".

Pearce Williams Christian Centre has a 10 year vision, thus the Vision Tour. This is an exciting time - yet also a confusing time - because I don't know where to begin with making a 10 year vision come true.

The excitement of having a plan - a plan that you can use for all decisions that need to be made at camp - is a great energy boost. It is great to be able to always refer back to the plan. If an opportunity presents itself to Pearce Williams, the plan is consulted, if it fits into the plan then we can work with it and move forward; if the opportunity does not fit into the plan, then we can pass on it.

What excites me most, is also what scares me most - how do you make a plan come true? Especially a plan that involves a $6 million price tag.

What I have learned so far is that I have a lot to learn. I have started to attend more workshops which focus on fundraising - really big fundraising. We have split the vision in to 3 phases - it is a 10 year vision -we do not need to accomplish it all right away.

I feel that this challenge is a great growth opportunity - not only for camp, but also for me to grow and learn more skills. Camp has given me the opportunity to learn many things - this is just one more.

It begins tomorrow...

Finding your summer camp staff all-stars

Full Post on http://camphacker.org or at http://post.ly/1U5p2. The CampHacker Podcast is a resource for summer camp professionals provided by Travis & Beth Allison of Walking Maverick Consulting.

​How do you groom your up-and-comers?

This video has turned out to be the basis for my essay on summer camp that will be included in Nathan Brant's upcoming e-bookTrail Heads:  Thoughts from the Camping Profession.

Sign up if you would like to be notified when the essay and book (which will be free!) will be available.